Samsung Exhibition at IFA 2023
'Sustainability' and 'Smart Things'
Samsung Electronics Co., Ltd.
CEKAI Inc. produced CG animation contents for Samsung Electronics Co., Ltd. at IFA Berlin 2023. IFA is the world's largest trade show for consumer electronics and home appliances, which has been held annually since its inception in 1924.
This year, Samsung made a prominent impact at the IFA venue by dedicating an entire building as their Samsung booth, projecting a significant global presence. CEKAI developed content centered around one of the themes from Samsung's slogan 'Smart Things', which was prominently featured at a grand main entrance. Additionally, a second CG animation content was created focusing on sustainability, aligning with Samsung's corporate goals. Both of these content presentations incorporated interactivity, effectively capturing the attention of a wide and diverse audience.