Samsung Exhibition at IFA 2023
'Sustainability' and 'Smart Things'
Samsung Electronics Co., Ltd.
CEKAI Inc. produced CG animation contents for Samsung Electronics Co., Ltd. at IFA Berlin 2023. IFA is the world's largest trade show for consumer electronics and home appliances, which has been held annually since its inception in 1924.
This year, Samsung made a prominent impact at the IFA venue by dedicating an entire building as their Samsung booth, projecting a significant global presence. CEKAI developed content centered around one of the themes from Samsung's slogan 'Smart Things', which was prominently featured at a grand main entrance. Additionally, a second CG animation content was created focusing on sustainability, aligning with Samsung's corporate goals. Both of these content presentations incorporated interactivity, effectively capturing the attention of a wide and diverse audience.
Credit
- Creative Agency
- Cheil Worldwide Inc.
- Director
- Kazuhiko Hiramaki
- Producer
- Kaz Yamaguchi
- Art Director
- Takumi Abe
- [Sustainability]
- VFX Supervisor
- Masashi Kuhawara
- CG Dierctor
- Yuta Sakuma
- CG Artist
- Shuichiro Nakayoshi
- CG Artist
- Tomoya Ohtake
- CG Artist
- Yuko Yamaki
- CG Artist
- Akira Aoki
- CG Director
- Kenichi Sugimoto
- CG Designer
- Taisei Tanaka
- CG Designer
- Len Okada
- CGI Producer
- Takako Okawa
- CG Director
- Koki Fujimura
- Digital Artist
- Kazuhiro Shimizu
- Modeler
- Hideyuki Wakabayashi
- CG Director
- Akio Watari
- CG Director
- Shinji Naka
- CG Designer
- Kenji Ueda
- CG Designer
- Shota Yano
- CG Designer
- Mutsumi Kudo
- [SmartThings]
- VFX Producer
- Tatsuro Hayashi
- VFX Supervisor
- Akihiro Sato
- VFX Supervisor
- Akira Watanabe
- VFX Artist
- Masashi Ueno
- VFX Artist
- Shun Terado
- VFX Artist
- Yuji Kojima
- VFX Artist
- Kazuda Kaneko
- VFX Artist
- Luomeng Yuan
- VFX Artist
- Masaki Toyama
