“MAX到绝” NIKE AIR MAX DAY 2023 CHINA
NIKE CHINA
We produced the 3D Out-of-Home (3DOOH) campaign for NIKE's annual AIRMAX celebration, AIRMAX DAY, held in China. Inspired by the campaign concept "MAXXED OUT," this larger-than-life advertisement became a significant topic of conversation throughout China, marking the most extensive 3DOOH campaign ever created.
Concept Art
Storyboard
Behind The Scene
Credit
- Director / Motion Design
- Kota Iguchi
- Art Director
- Rei Ishii
- CG Producer
- Hayashi Tatsuro (LUDENS)
- CG Director
- Tanaka Shunri (LUDENS)
- VFX Artist
- Hatayama Yohei (LUDENS)
- VFX Artist
- Shimizu Ryo (LUDENS)
- VFX Artist
- Omura Ayano (LUDENS)
- CG Director
- Kim Sangyom (2H)
- Effect Artist
- Kim Shingyom (2H)
- VFX Artist
- Yagi Atsuya (2H)
- VFX Artist
- Miyasaka Kyosuke (2H)
- Effect Artist
- Noda Shintaro
- VFX Artist
- Shinoda Takahiro
- VFX Artist
- Shimoji Masayuki (2011)
- VFX Artist
- Shimabukuro Ren (2011)
- Music / Sound Design
- DJ UPPERCUT (GROUNDRIDDIM)
- Music Producer
- Yuya Ozawa (GROUNDRIDDIM)
- Producer
- Taro Mikami
- Production Manager
- Shin Ohira
- Production Assistant
- Hitomi Iwanaga
- Production
- CEKAI
