“MAX到绝” NIKE AIR MAX DAY 2023 CHINA

NIKE CHINA

We produced the 3D Out-of-Home (3DOOH) campaign for NIKE's annual AIRMAX celebration, AIRMAX DAY, held in China. Inspired by the campaign concept "MAXXED OUT," this larger-than-life advertisement became a significant topic of conversation throughout China, marking the most extensive 3DOOH campaign ever created.

Concept Art

Storyboard

Behind The Scene

Credit

Director / Motion Design
Kota Iguchi
Art Director
Rei Ishii

CG Producer
Hayashi Tatsuro (LUDENS)
CG Director
Tanaka Shunri (LUDENS)
VFX Artist
Hatayama Yohei (LUDENS)
VFX Artist
Shimizu Ryo (LUDENS)
VFX Artist
Omura Ayano (LUDENS)

CG Director
Kim Sangyom (2H)
Effect Artist
Kim Shingyom (2H)
VFX Artist
Yagi Atsuya (2H)
VFX Artist
Miyasaka Kyosuke (2H)
Effect Artist
Noda Shintaro

VFX Artist
Shinoda Takahiro

VFX Artist
Shimoji Masayuki (2011)
VFX Artist
Shimabukuro Ren (2011)

Music / Sound Design
DJ UPPERCUT (GROUNDRIDDIM)
Music Producer
Yuya Ozawa (GROUNDRIDDIM)

Producer
Taro Mikami
Production Manager
Shin Ohira
Production Assistant
Hitomi Iwanaga
Production
CEKAI
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