"Beyond The Court" by NIKE NYC in THE SHED
NIKE NYC
We created the animation and Key Visuals for Nike NYC’s “Beyond The Court,” an immersive experience event at The Shed in Hudson Yards, New York. The event, held during the middle of the US Open and NY Fashion Week, was a crossover between Fashion, sports, and creatives. We maximized the massive nine LED panels spread across the venue above a full-scale tennis court to create an immersive 3D animation during the event and for the opening night. Various iconic panelists attended the event, including Serena Williams.
OPEN COURT
COURT SIDE SESSION
DOOH
Behind The Scene
Various graphics inspired by the lines of a tennis court.
Move the dividing line and transform the coat freely.
Trimming to fit various digital environments.
Motion Logo
Credit
Nike NYC Creative Studio
- Creative Director
- Ayca Acun
- Art Director
- Carlo Luetto
- Narrative Director
- Nate Skinner
- Narrative
- Gaby Tama
- Designer
- Max Amato
- Designer
- Alexa Mekita
- Creative Producer
- Taylor Cole
- Creative Producer
- Christian Hendry
- Creative Producer
- Lynette Reese
Creative and Art Direction / Animation
- Creative Directo/Motion Designer
- Kota Iguchi
- Art Director
- Rei Ishii
- 3DAnimator
- Akira Terabe
- 2DAnimator
- Kaito Mizuno
- Creator’s agent
- Jimmy Kitaji
- Management
- Ai Miyabe
- Producer
- Naoya Watanabe
- Production Assistant
- Naoko Harada
- Production
- CEKAI Inc.
Recap crew
- The Family
- Grifith Yu (Dir. DP), Steve Dabal (VJ/Effects),Sebastian Clore-Gronenborn (Pr.)
- Music
- Groundriddim
- DJ Uppercut (Composer), Hedemasa Gemba(Artist’s management), Yoshikazu Takano (Pr.)
