3D OOH The 2022 BMW i4 M50 by Kith in Times Square, NY
@bmw @kith
We created the 14,000-square-foot 3D billboard at the corner of 47th Street and 7th Avenue in Times Square, New York City. The piece showcases the Kith edition BMW i4 M50, a partnership between the automotive brand BMW and fashion brand Kith. It begins with the original 1972 BMW 1602 Elektro, the orange car that transforms into Vitality Green version. Eventually, it morphs into i4 M50, redesigned by Ronnie Fieg, running through unique scenes and entertaining the audience by showing a variety of angles.
Concept Art
Storyboard
Behind The Scene
Credit
3D OOH The 2022 BMW i4 M50 by Kith in Times Square, NY
- Creative director/Motion designer
- Kota Iguchi
- Art director/Graphic designer
- Rei Ishii
- Producer
- Kaz Yamaguchi
- Producer
- Naoya Watanabe
- Creator's agent
- Jimmy Kitaji
- CG producer
- Tatsuro Hayashi
- CG supervisor
- Akihiro Sato
- CG director
- Sangyom Kim
- CG director
- Shintaro Noda
- Digital artist
- Yuji Kojima
- Digital artist
- Shun Terado
- CG designer
- Atsuya Yagi
- Management
- Ai Miyabe
- Agency
- Silverstein&Partners
- Design/Production
- CEKAI Inc.
- VFX/CGI/Modeling
- TREE Digital Studio Inc.
- VFX/CGI/Modeling
- LUDENS/2H Inc.
