This campaign was for Nike Air Max Day 2022. Nike took over a huge billboard in Shinjuku, Tokyo with a 3DOOH that gets the attention of locals and social media users worldwide. It features the famous orange Nike sneaker box, which bursts open to reveal numerous Air Max styles in multiple colorways while hinting at the inspirational motion designs behind each shoe. It shows the history of AIRMAX and the new possibilities that AIRMAX will continue to offer. It reached 200M impressions across owned/earned media for this campaign. Numbers were by far driven by Twitter, which prompted over 99M impressions as a single platform.