3D OOH for NIKE AirMax Day 2022.
NIKE
This campaign was for Nike Air Max Day 2022. Nike took over a huge billboard in Shinjuku, Tokyo with a 3DOOH that gets the attention of locals and social media users worldwide. It features the famous orange Nike sneaker box, which bursts open to reveal numerous Air Max styles in multiple colorways while hinting at the inspirational motion designs behind each shoe. It shows the history of AIRMAX and the new possibilities that AIRMAX will continue to offer. It reached 200M impressions across owned/earned media for this campaign. Numbers were by far driven by Twitter, which prompted over 99M impressions as a single platform.
Concept Art
Storyboard
Behind The Scene
Credit
- Director / Motion Design
- Kota Iguchi
- Art Director
- Rei Ishii(GOO CHOKI PAR)
- VFX Director
- Kim Sangyom(2H)
- Lead CG Designer
- Masahiro Okino(2H)
- CG Designer
- Atsuya Yagi(2H)
- Effect Artist
- Kim Singyom(2H)
- 3DCG Modeler
- Takahiro Shinoda
- 3DCG Animator
- Satoshi Kawazu
- Modeler
- Miki Masamoto
- 3DCG Designer
- Atsuhiko Nakamura(nil)
- VFX producer
- Tatsuro Hayashi (LUDENS)
- CG Chief Production Manager
- Yusuke Toh(2H)
- CG Production Manager
- Atsushi Ishida
- CG Production Assistant
- Takuto Yamamori
- Technical Support
- Akira Watanabe (LUDENS)
- Music / Sound Design
- DJ UPPERCUT(GROUNDRIDDIM)
- Music Producer
- Yuya Ozawa(GROUNDRIDDIM)
- Recap Film
- Yutaro Tagawa
- Online Editor
- Sahara Ogata(Digital Garden)
- Producer
- Taro Mikami
