Google x Ludacris 3D OOH

Google / UMG

Collaboration project with Universal Music Group and CEKAI. The 3D billboard features Google’s advertisement featuring Galaxy Z Flip 4, Google Assistant, and YouTube Music on the 3D billboard at New York Marriott Marquis on Broadway.

PLAY

BTS

CEKAI produced the digital out-of-home activation for Google. In the ad, the 3D avatar of Ludacris performs and says, “Hey google, take a selfie.“
We captured him using 3D scan in Atlanta, matching his movement using the motion-capture system for his natural and signature move.

PLAY

Credit

Google x Ludacris 3D OOH @Times Square

Agency Producer
David Tomilison
Agency Producer
Chelsea Cloud
Agency Producer
Matthew Dec
Creative Director
Teppei Maki
Art Director
Tetsumaru Fukuda
Illustrator
Santa Inoue
Designer
Akihito Miki
Executive Producer
Jimmy Kitaji
Producer
Naoya Watanabe
Producer
Tetsuro Shinoda
Producer
Wataru Watanabe
VFX Supervisor
Tatsuro Hayashi
VFX Designer
Natsuki Ogino
CGI Director
Isaac Irvin
CGI / VFX
Matthew Stevens
CGI Producer
Matthew McManus
CGI Producer
Tina Starkweather
CGI Producer
Sean Russell
SFX
IXYXI
Audio Mixer
Hozumi Suzuki
CLOSE